The Challenge
Eaneer Energy wanted to boost sales for its residential solar installation services.
Their existing website wasn’t converting — visitors were leaving before requesting quotes, and the process of getting an estimate took 2–3 days of back-and-forth emails.
They needed a high-impact landing page that could:
- Educate visitors on the benefits of solar power
- Build instant trust with clear visuals and localized proof
- Capture qualified leads through an interactive, frictionless form
- Automate lead delivery to the sales team
Our Solution
We built a conversion-focused landing page designed around clarity, speed, and engagement.
1. Data-Driven UX Design
We started by mapping the user journey — from curiosity to conversion — and simplified it into a 3-step flow: awareness, form interaction, and quote submission.
The design emphasized strong CTAs, clean visual hierarchy, and responsive mobile layouts.
2. Interactive Form Experience
A custom multi-step form built with React and Zod validation guides users through key questions:
- Monthly electricity usage
- Roof size and sun exposure
- Desired installation type (on-grid, off-grid, hybrid)
Animations (GSAP) make transitions smooth and intuitive, while real-time validation prevents frustration.
Submission triggers serverless functions via Next.js API routes, instantly calculating preliminary solar estimates and routing data to the CRM.
3. Technical Foundation
- Next.js + Tailwind CSS for speed and SEO-friendly rendering
- Serverless backend functions for instant form submission and quote logic
- CRM integration for automated lead management
- Optimized Core Web Vitals with lazy loading, image optimization, and caching
- Deployed on Vercel for zero-downtime scalability
The Outcome
- 42% increase in conversion rate during the first month
- Quote generation time cut from 2 days to 2 minutes
- 3× growth in qualified leads with better data quality
- Reduced sales workload through automated lead routing
- Page load under 0.9s — top Lighthouse scores across performance metrics
The new landing page became eaneer’s primary digital sales funnel, continuously feeding their sales team with pre-qualified leads ready for conversion.
Why It Works
Our approach combined psychology, UX design, and technical precision:
- Clarity first — Every section answers “Why solar?” and “Why now?”
- Trust and transparency — Visual proof, certifications, and testimonials reduce friction.
- Speed and feedback — Users see results instantly, keeping engagement high.
Long-Term Impact
The modular system we built now allows Eaneer to:
- Clone landing pages for new regional campaigns in minutes
- Integrate future upsells like battery storage and maintenance plans
- Track conversions end-to-end with analytics and A/B testing
This project demonstrates how a well-engineered landing page can transform a slow, manual process into an automated, high-ROI acquisition funnel — powered by modern full-stack architecture.
Tech Stack: Next.js · React · Tailwind CSS · Zod · Vercel · Serverless APIs · GSAP
Duration: 3 Weeks
Deliverables: Design system, interactive form, backend API, SEO optimization